Shannon Hopkins is a co-founder & the lead cultivator of RootedGood,(link is external) a nonprofit that empowers institutions, social enterprises and entrepreneurs to create systemic change. A Texas native, in 2004 Shannon moved to London and founded the nonprofit Matryoshka Haus. In 2020, Matryoshka Haus became three organizations, including the U.S.-based RootedGood. Hopkins has launched or influenced the formation of 15 campaigns, projects, and organizations and trained over 200 social entrepreneurs. In 2008, Shannon was awarded the Women of the UN and UK’s Annual Woman of Peace Award for The Truth isn’t Sexy, a campaign that addressed the demand side of human trafficking.